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EQUINE
- March 1999Turfway Park Unveils New Logo for Major Spring Stakes
Turfway Park recently unveiled a new logo for the $750,000 Gallery Furniture.com Stakes (Grade II), which will be run on Saturday, March 27 at the Florence, Kentucky racetrack. The race, which is the highlight of the Turfway Winter-Spring Meet, annually attracts many top three-year-olds in preparation for the Kentucky Derby and the Triple Crown. The logo features an animated horse and jockey steaming toward the finish line. "When we first began to consider an image for the Gallery Furniture.com Stakes, we looked at what the event has become and how Jim McIngvale, the owner of Gallery Furniture, views racing,' said Damon Thayer, Turfway's director of communications. "We found that those two elements are remarkably similar. The Gallery Furniture.com Stakes is a fun event for the entire region -- an afternoon of top-level three-year-old racing that kicks off the spring season for 20,000 people every year. In his business and horse racing, Jim McIngvale believes that people want to be treated well and to have fun. That's what Gallery Furniture.com Stakes Day is all about. Our task then was to communicate the enjoyment of the Gallery Furniture.com Stakes graphically, and for that reason we decided to use an animated representation. It's a fun image -- makes you smile -- and it communicates the fun and excitement that will be present at Turfway Park on March 27,' Thayer said. The design, which will be used in all advertising and publicity materials, also will be available in a wide variety of attractive wearables and other commemorative merchandise. To view the logo online, go to Turfway's website at www.turfway.com. Tracking the Ky. Derby:1999's Leading 3-Year-Olds
Editor's note: In order to keep our readers abreast of developments leading up to Kentucky Derby 125, The Lane Report will publish in its March and April issues "The Editor's Top 10", a listing of the top 10 candidates, in my opinion, for this year's Kentucky Derby. The criteria in this informal study is based on my experiences as a public handicapper for Daily Racing Form.
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