Manufacturing systems are more complex in response to new technology
We love growth, progress, sophistication, intricacy, complexity. Sometimes we love them
so much we can lose sight of the essentials. The evolution of manufacturing in the U.S. is
a case in point. Each improvement in technology brought pressure to bear: go faster, make
more. In response, manufacturing grew more complex and sophisticated and management more
intricate. Yet somewhere along the way the essence of the relationship (producer pleases
customer) got lost. At the same time we ended up with the latest technology but a
manufacturing mindset almost 100 years old and way out of date.
Prior to 1840, most enterprises -- be they farming, lumbering, mining, construction or
manufacturing -- were relatively small, privately-held operations. The owners (usually a
family) had no difficulty administering all aspects of their operation themselves.
Relationships with customers were personal and face-to-face.
Then came the railroad system developed in the mid 1800s. This new technology
revolutionized distribution, placing real pressure on enterprises to become more
productive in order to keep up. At the same time, the railroads made unprecedented levels
of production possible by enabling a large and steady flow of raw materials into these
production units. But traditional enterprises simply did not have the organization, energy
and machinery necessary to keep pace with the new possibilities.
After 1850, home workshops and traditional crafts were left behind and factories took
over much of the production. First coal, then oil, and finally electricity provided the
energy to drive these new mass production units. Along with cheap, reliable transportation
and cheap energy came the telegraph, speeding communication and putting more pressure on
manufacturers to speed up as well.
To manage these new high-tech operations, new forms of organization and oversight were
developed. Managers began to pay close attention to something called cost accounting. To
make it easy to account for labor and raw materials, they began organizing similar
operations in departments.
Steel baron Andrew Carnegie was a firm advocate of such methods of cost control.
"Watch costs and the profits will take care of themselves," he insisted.
To get that kind of control, Carnegie hired William P. Shinn, a former railroader, to
implement the voucher system of accounting long used in railroads but never tried in
manufacturing. Under the voucher system, each department listed the cost of labor and
materials per order.
In this way, Shinn was able to satisfy Carnegies obsession with costs by
providing him with daily breakdowns.
The technical organization of plant facilities was the next big hurdle. Carnegie hired
a brilliant engineer named Alexander Lyman Holley who maintained that the design of the
works and the quality of management were as important as the machinery itself in
increasing velocity of throughput. Holley was especially interested in avoiding the wastes
in re-handling or any other kind of interference between one operator and another.
At the turn of the century, accounting methods were developed to determine indirect
costs, or what was called the "factory burden," and in allocating both direct
and indirect costs to products. Others invented ways to obtain standard costs based on
standard volumes. In this way, increased unit cost incurred by running below standard
volume was seen as the "unabsorbed burden." (Notice that these approaches took
for granted that there was no such thing as over-production.)
While factory managers were locking in place these organizational structures and
accounting practices, more pressure came along in the form of more technological
innovation. In this period, the focus was on three areas: sustained development of
multipurpose machine tools, improvements of metals in cutting tools to increase speeds,
and increased use of power to move materials from one stage of production to the next.
Each improvement increased energy use and capital investment. The family-owned enterprise
had come a long way toward complexity.
These new technologies were used most cleverly in automobile manufacturing. Henry Ford
was the first to fully utilize them in creating his own innovation, the moving assembly
line. Labor hours required to make the Model T dropped from 12 hours and 8 minutes to 2
hours and 35 minutes! (Chandler, 1977) This innovation made mass production king of the
hill in American and indeed in world manufacturing.
Since 1913, many innovations have been introduced in manufacturing technology. Yet none
of these have altered the underlying structure and orientation of the system, which
remains in many ways a product of the 19th century: obsessed with costs, pressurized into
going faster and making more. It was not until 1973 that Toyota Motor Manufacturing really
changed the orientation of the system. Beginning about 1948, Toyota began to focus on a
new paradigm in manufacturing technology, "just-in-time" production. This deep
change required Toyota to rethink every single element of manufacturing technology, with
the driving force being quality to the customer.
Just-in-time means the product will be delivered to the customer exactly when the
customer expects it to be delivered. It is from this point that the system works backward.
Every single part, machine, team member, manager, etc. works with just-in-time patterns.
This is where the orientation of mass production changes. We need standard inventory
control devices, we need "u"-shaped machining cells, we need visual management
-- concepts that work in a systemwide pattern.
The family-owned shop of the early 1800s has evolved over the past 200 years into a
complex and sophisticated production system. Despite all we have gained in that evolution,
we should not hesitate to examine it critically. Old approaches, like real face-to-face
understanding of the customer, should be revived. Other old approaches, developed in mass
productions teenage years, should be discarded. It is time to abandon the attitude
that the goal of manufacturing is profit, for example, or cost-cutting. The goal of
manufacturing is to provide solid benefit to the customer. Do that, and the profits will
take care of themselves, to update Andrew Carnegie a little.