Want Your Best Ever?
The key is getting started right now

Everyone wants to have their best year ever – including your competition.

Well, I have good news. I’m going to provide you with a detailed list of elements that, if employed into your daily sales life, will give you your best year ever.

Define yourself. To be able to have your best year ever, the first person you have to come to know is yourself. Personally, I define myself as a father, a grandfather, a writer, a speaker, an idea person, a thinker, a traveler with endless wanderlust, a student, and a lover of fun and fine things. Contrary to what you might think, I’m not a people-person. I’m a one-on-one person. I get loyalty by giving loyalty. And I seek new knowledge every day.

Have you ever defined yourself? Have you ever thought about who you are? Have you ever written it down? Start here.

Your first challenge is to book an hour with yourself. Find a comfortable chair. Define who you think you are. Or even better, who you think you are at the moment, and who you would like to become. One of the thinkers I respect most in the world, Dr. Paul Homily, taught me to make all decisions based on the person I want to become. Once you define yourself, you’ll ascertain both where you are and where you want to go.

When you define yourself, make certain that you include everything at which you are best. In order to have your best year ever, you have to think of yourself as best - even if it’s “best salesperson in the company” or “best water skier in the city.”

Develop a sales mission statement. Every company has a mission statement, and none of you can recite it. The reason? Because it’s a bunch of corporate marketing drivel that you don’t believe in, let alone memorize. What you need is a sales mission – a reason to walk in the door with information the customer can use, be memorable about it, and walk out the door with a signed contract and a check. The mission that you can all embrace and live by is: “Get the customer to buy from me, and make the experience so memorable that they buy again, and tell other people how great I am.” That’s an easy mission for you to live by. Mission statements are not meant to be memorized. Mission statements are meant to be incorporated into your philosophy as something that you carry with you as a statement of action. It’s the MISSION.

Jeffrey Gitomer is the author of The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He can be reached at 704/333-1112 or e-mail to salesman@gitomer.com.

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