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SALES - June 2006
by Jeffrey Gitomer

The Mid-Year Slump
Long after New Year's, it's time for a fresh look at your goals

About now, you may be experiencing “goal withdrawal.” It’s that time of year when you begin to lose the momentum and drive you may have had on Jan. 1. Many of you have already given up the ghost.

Since you didn’t call it a goal in the first place (you called it a “resolution,” remember?) and you really had no plan to achieve it anyway, it (and you) wallowed.

Some of you were more ambitious at the first of the year – you made a list of 10 goals. Have you achieved any of them yet? Close? Are you working on them at the same level of intensity you did on Jan. 2?

Many of you started to achieve, but the “real world” has now kicked in. Some of your goals and dreams have been kicked to the curb. As a service to everyone, I’m going to give you the shot in the arm necessary to maintain success momentum and help you achieve your goals and dreams.

Prune. Make a “get real” decision as to which goals you want to achieve. Off with the others. When too many goals are on your mind, achievement of them gets bogged down.

Dig in. Make a commitment to yourself to do whatever it takes to achieve your goals. Get “you” tough.

Harness your personal power. Discipline yourself. Laser-focus on your commitment to achieve. Practice with a small achievement every day.

Enlist the help of others, not to do the work for you but to work with you and to encourage you to get the job done. You must have the support of others in order to achieve your goals.

Give. It’s easy to get support. All you have to do is give support.

Shields up, Captain Kirk! Don’t be vulnerable to the negative influence of other people. Find more happy, successful people to hang around with. Choose your associations.

Work on two of your goals every day, even if only for a short time. Short bursts of accomplishment set a work tone and give you that great (and consistent) feeling of accomplishment.

Visualize yourself doing the steps necessary to achieve your goal. Visualize yourself actually achieving your goal. Visualize yourself enjoying the benefits and rewards of achievement. I recommend a book called Creative Visualization by Shakti Gawain. I promise it will help you to accomplish your goals through visualization.

Be relentless. Don’t quit in the pursuit of your achievement. This attribute is the definition of “success momentum.” Your drive to achieve must be relentless. Your desire to accomplish your goals will determine your outcome.

Find the time. Don’t tell me you “have no time.” Everyone has the same amount of time. The question is, how are you investing yours? Try substituting time. Twice a week, substitute television time for goal achievement time. In order to achieve goals, you have to invest your time.

Find the “why.” What is the secret of achievement? Determine why you want it, and why you haven’t done it so far.

The secret is in the daily does. Do a little toward your goal every day. Write down how much (or how little) you must do each day in order to achieve. Then do it.

If you look at achieved goals as stepping stones to your success, you at once realize both their importance and their significance in your life. You also realize that the task is up to you.

Others can help you, but the responsibility for completion, for achievement, is 100 percent yours.

And others will be jealous. People will try to rain on your parade because they have no parade of their own.

Don’t let other people tell you, “You can’t.” Tell them how you will, and ask for their support!


Jeffrey Gitomer is the author of The Sales Bible, and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He can be reached at 704/333-1112 or e-mail to salesman@gitomer.com.

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