SMALL BUSINESS -
March 1998
by Adam BrunsUncommon Atmosphere
In-town coffee house specializes in personal attention and ambiance
Since
taking over ownership and operation of Common Grounds Coffee House last summer, business
partners Tom Carey and Kelly Spencer have concentrated their efforts on better defining
and better serving their core customers: inveterate coffee drinkers with a reliable sweet
tooth.
Carey, an experienced restaurateur from Marietta, Georgia,
and Spencer, an accountant originally from Somerset, Kentucky, manage the Rockabilly Café
as well, and have brought improved training and inventory control methods to both
enterprises. But they know what brings the customers in ambiance.
"Our atmosphere is what sets us apart," says
Carey. "We're in a hundred-year-old building in a beautiful city neighborhood. We
offer reasonable prices in a relaxed setting."
Common
Grounds Coffee House
343 East High Street
Lexington, 40507
606-233-9761
Monday-Thursday
7:30 a.m.-Midnight
Friday and Saturday
7:30 a.m.- 1 a.m.
Sunday
9 a.m.-Midnight |
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Part of that
atmosphere is the aroma and taste of more than 30 varieties of coffee and 21 coffee-based
drinks like the Moka Express and the Red Eye. Hence the additional atmospheric touch of
wide-eyed expressions and animated conversation. "Over
50 percent of our sales is from coffee and espresso drinks," says Spencer. If
straight coffee is your drink, self-service air pots are kept ready to refill your cup.
Bulk coffee is for sale as well, though if you're searching for decaf, you may need to
order it. "Our customers don't really seem to want decaf," notes Carey. |
Besides a daily spread of 1520 pastries and bagels,
Common Grounds offers a tasty lunch and dinner menu as well. Among the highlights are
several vegetarian dishes, like vegan chili, Hummus Amotigous, and a Greek salad; two to
three daily quiches; the Bail Evan pita pizza; and various soups and pastas of the day.
Desserts include their famous carrot cake, tiramisu, and cheesecakes. A new menu debuted
last month.
The
proprietors' stated goal is to be Lexington's favorite coffee house, with a focus on
outstanding quality and service. Their 20 employees are predominantly college age, and
they have begun to orient their services toward a more mature clientele than in the past.
Recent changes have included limiting smoking to the back
room only (cigars and pipes are welcome there), offering a dozen types of bottled beer,
and featuring live music every Friday evening and an open mike every Monday night. They
also invite one or two artists to display and sell their work every month or so, drawing
no commissions on the artists' sales.
For Spencer and Carey, it's all just part of being a
neighborhood business. Even their approach to the area's infamous parking/towing battles
is low-key and neighborly, with a humorous note on the menu referring to the Bermuda-like
Tow-Zone Triangle. "We're trying to work with the lot owners one-on-one to make the
situation better for everyone involved," says Carey.
Meanwhile, the personal attention offered by the people at
Common Grounds promises only to improve on an already delightful atmosphere.
Adam Bruns is a staff writer for The Lane Report.
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